Netflix $NFLX ( ▲ 0.91% ) is “global.” Everyone knows it. Few can show what that means in real value.
The story changes when the frame shifts. This chart makes “international” visible in dollars.
$113B since 2020 came from outside the US & Canada.
Once regions share the same visual, international markets are not the supporting cast. They are the plot.
Chart of the week
What the chart shows:
Stacked bars break Netflix revenue into four regions from 2020 to 2025: US & Canada, EMEA, APAC, and LATAM.
What most people miss:
Most conversations treat “international” as a footnote. One percentage. That framing keeps the US as the default reference point.
What the chart makes obvious:
When you see every region in the same visual, the growth story stops being a North America narrative.
The US & Canada base matters. But the incremental scale comes from elsewhere. International revenue is not a diversification label. It is the volume.
Strategic implication:
A global revenue engine changes the operating problem Netflix is solving. Growth becomes a portfolio question across regions, not a single-market comeback.
Execution risk moves to the regions: pricing, product, distribution, and content economics.
Executive Takeaway
Netflix’s post-2020 growth reads differently when regions are visible.
$113B outside US & Canada is not context. It is the growth engine.
The strategic discussion should shift from “US momentum” to “global portfolio execution.”
The visualization playbook
This chart is a reminder: decisions are not driven by numbers alone. They are driven by framing.
Three rules worth stealing for your next executive deck:
Use it to answer one question: Where is growth actually coming from, in dollars, not rhetoric.
Stacking works when the whole matters: It shows total scale and internal mix in one glance.
Framing changes the narrative: Side-by-side regions stop “international” from hiding inside a blended number.
To get better at visuals, design backward from the decision you want the slide to shape.
Before picking a chart type, write the question it must answer in plain language, then cut anything that does not serve that answer.
Use structure, ordering, stacking, grouping to surface drivers, not decorate them. When scale matters, favor dollar-weighted views over percentages. Label the insight on the chart, not in a legend.
Then pressure-test the framing with one final check: what story would the audience repeat after five seconds with this slide.
If that story matches your intent, the visualization is doing its job.
Keep the signal going
If this chart changed how you’d explain Netflix, it will likely change how someone else sees it too. Forward this email to one colleague who builds decks, writes narratives, or owns a forecast.
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